Your home page is the most important page on your website. Take a careful look and think about it from the perspective of a first time visitor.
This is the first impression online visitors get of your company. The quicker you can give them an understanding of your business/products/services the more time they can spend processing the information you have to offer.
2. Make the most of what is above the fold.
Er.. what’s a fold you say? The fold is the point on a website where you stop seeing content and need to scroll to see more. Check out the image below for an example of the fold on an average screen.
The sort of elements you would expect to sit above the fold include: